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Oruga Studio
Category Archives: Digital Marketing

B2B Marketing is in turn

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Posted on December 08, 2017 at 00:04 AM

We already talked about Business-to-Consumer (B2C) Marketing, and we explained to you the business models that are developed in it. Now we will explain, how does Business-to-Business (B2B) work. B2B Marketing is the one in which a company aims to sell its product or service to another company, not to a final consumer, since that […]

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Facebook stories: another window for your day-to-day

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Posted on December 08, 2017 at 00:00 AM

When Instagram added stories to its platform, we made our opinion clear. We were optimistic about Snapchat; but even it keeps growing and has many active users (mostly teenagers), we cannot deny it was deposed by Instagram. At that time, we witnessed what could be considered a conceptual plagiarism, and we believed the stories issue […]

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How effective are Social Networks for your brand?

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Posted on December 07, 2017 at 23:54 PM

Announcing your brand through Social Networks is a must to achieve the success of your business. If you doubt about the effectiveness of Digital Marketing, we invite you to watch this video about Social Media, developed by our animation team.

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Twitter is nose diving

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Posted on December 07, 2017 at 23:49 PM

Since Twitter was put on sale, it has declined. While Facebook and Instagram -just to mention some networks- exponentially have grown in users, Twitter has remained almost static. Currently, this social network has about 319 million users, which seems to be a lot; but if we put it into perspective with Facebook users (1.86 billion) […]

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LinkedIn, Manage your Business as a Professional

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Posted on December 06, 2017 at 23:04 PM

It is not a secret that the most popular social networks are Instagram and Facebook. However, LinkedIn is growing more and more, and this is because it is a platform that works as a professional window, ideal if your business model is B2B, business to business. Having your business profile updated in LinkedIn is a […]

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Who creates emojis?

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Posted on December 06, 2017 at 22:43 PM

The origin of emojis is in Japan, in 1999 the Japanese were the first to share hearts, very similar to emojis, through their devices.  Although we now use emojis to express our feelings and emotions, our telephones, being intelligent, do not read them that way. Behind every emoji, there is a unique numerical value, which […]

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B2C Marketing

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Posted on September 21, 2017 at 22:17 PM

B2C stands for business-to-consumer; it is a kind of business that focuses on reaching the specific client or final consumer. This business model can be applied to any kind of company that uses direct commerce (offline and online.) However, nowadays, it is related to sales online or e-commerce. It is well known that the main […]

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Conversation Calendar

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Posted on August 17, 2017 at 20:37 PM

A conversation calendar is the best way to create, in an organized and strategic way, the “conversations” you will have with your audience in social networks.  Through this method, you can plan the content to be posted, and it is easier to be aligned with the strategy you created for your brand. This kind of […]

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Outbound Marketing, ideal for selling

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Posted on August 17, 2017 at 20:31 PM

In our prior post, we told you how to make an Inbound Marketing strategy. Here, we explain to you, how does its opposite -but not enemy- work; the Outbound Marketing. Outbound Marketing is made especially for commercialization, and it is usually associated with traditional publicity techniques. The main objective of this kind of strategy is […]

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Inbound Marketing in 4 steps

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Posted on August 17, 2017 at 19:16 PM

Inbound Marketing, or attraction marketing, is the best strategy you can use in the Internet for any brand. It involves making your audience come to you, instead of you go to it; it is just the opposite of traditional marketing and publicity, in which people are bombarded with ads for selling ($$). This kind of […]

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