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B2C Marketing

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How to get into freelance travel writing B2C stands for business-to-consumer; it is a kind of business that focuses on reaching the specific client or final consumer. This business model can be applied to any kind of company that uses direct commerce (offline and online.) However, nowadays, it is related to sales online or e-commerce. It is well known that the main […]

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Tips for stimulating your creativity

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binaire opties strategieën Creativity usually is associated with paintings and novels, but truth is, it is present in our lives, no matter our careers. In the Publicity and Marketing work, creativity is a main pillar, of course. We all know, creativity is not something we invoke, and it suddenly arrives. Sometimes we feel frustrated and out of ideas. […]

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Conversation Calendar

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binäre optionen top 5 A conversation calendar is the best way to create, in an organized and strategic way, the “conversations” you will have with your audience in social networks.  Through this method, you can plan the content to be posted, and it is easier to be aligned with the strategy you created for your brand. This kind of […]

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Outbound Marketing, ideal for selling

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إيداع باي بال خيار ثنائي In our prior post, we told you how to make an Inbound Marketing strategy. Here, we explain to you, how does its opposite -but not enemy- work; the Outbound Marketing. Outbound Marketing is made especially for commercialization, and it is usually associated with traditional publicity techniques. The main objective of this kind of strategy is […]

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Inbound Marketing in 4 steps

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Posted on August 17, 2017 at 19:16 PM

Inbound Marketing, or attraction marketing, is the best strategy you can use in the Internet for any brand. It involves making your audience come to you, instead of you go to it; it is just the opposite of traditional marketing and publicity, in which people are bombarded with ads for selling ($$). This kind of […]

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In Oruga we keep growing!

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Posted on August 02, 2017 at 13:28 PM

In Oruga Studio, we are in constant growth. It is because strategy, discipline, and creativity are our work pillars! This 2017 first trimester meant great challenges for us. We handed in several websites, developed by our Web Development Team. Panama Rental Solutions (a great-prestige company that offers exclusive and furnished rentals in Panama.) Royal Card […]

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Sharingbox, the smile box

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Posted on August 02, 2017 at 13:21 PM

Sharingbox is an event photobooth leading brand. Its representatives in Panama trusted us to develop a complete Social Media strategy and to manage its social networks focused on the Panamanian market. For this project, we developed a strategy according to Social Media current trends, with dynamic contents and different formats, such as GIFs, graphic pieces, […]

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UI Patterns

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Posted on August 01, 2017 at 22:52 PM

User Interface Patterns are an important factor in today web design. They help to improve the user experience and the website usability. UIP are pre-set design models which guarantee an intuitive and easy-to-use webpage. That is why, many times, we go through a website easily, even though we have not visited it before. When developing […]

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Internet use in Latin America

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Posted on August 01, 2017 at 22:46 PM

In this technological and digital era, it is important to know the penetration of different platforms, such as social networks, blogs, microblogs, among others in the internet and the behavior of our audience in front of them. In the Tendencias Digitales annual event 2016, they offered lectures and important data about Internet use in Venezuela […]

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The #SaborQueDistingue (Flavor That Distinguishes) is in Oruga

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Posted on September 23, 2016 at 18:59 PM

Sanduchef Panama and its #FlavorThatDistinguishes (#SaborQueDistingue in spanish) now are part of our portfolio. The sub-sandwich restaurants chain is growing more and more, and they trusted in us to give brand identity to its new store in Panama. In Oruga, we created a communication strategy and a new graphic proposal in accordance with the current […]

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