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WE ARE ORUGA
a creative space

where digital and audiovisual work meet

16 YEARS
creating brand value

a whole life of experiences at your service

5 COUNTRIES - 18 PRIZES
and great passion for excellence

we love processes; only thus, we achieve outcomes

A CLICK MAKES THE DIFFERENCE
dynamic websites

design + technology + content = successful user experience

ARE YOU CONNECTED?
social networks with personality

strategic management of digital communities

WE ANIMATE AND GIVE MOVEMENT
2D and 3D animation

advertising, motion graphics, and TV posts production

SomosOruga

Oruga

Creative thinking – processes and good practices – powerful outcomes.
Oruga means caterpillar. A caterpillar is born, survives, and feeds from its environment with the purpose of becoming a butterfly. For that, it must go through an intense transformation process to the chrysalis, where the caterpillar develops all its potential. The final result is a beautiful insect, full of colors and grace, which has little to do with the initial caterpillar. In Oruga Studio we love processes and strategy. We know that good results come from a creative stage pervaded with constancy and discipline.

Our

Services

Social Networks
Chat. Interact. Sell.

A successful social network management starts from the creation of a digital brand identity that allows the generation of powerful contents for the audience.

Websites
Fast, attractive, and dynamic

Web page design and development, smart apps, digital platforms with high-end technology, design, and quality contents for a good user experience.

Digital Marketing
Be found

Be part of the latest trends and ensure efficient return on your digital investment. SEO, inbound marketing, content marketing and more.

Our Portfolio
Speaks for itself

Know the projects and pieces that distinguish us

All
Web
Social Networks
Motion Graphics
Production
  • Promo Nat Geo

    Oruga ha sido seleccionada por la prestigiosa cadena internacional de televisión FOX, para ser...

    principal
  • MAIZORITOS CHARACTERS REDESIGN

    The Maizoribuddies are now more funny and real, thanks to the redesign done by...

    l5b
  • Web Sony

    El grupo de canales SPE estableció una alianza a largo plazo con Oruga para...

    s1
  • Comercial Kaplum

    Oruga  le dio vida a un planeta lleno de diversión llamado Kaplum, donde los...

    Nueva
  • Web Empresas Bern

    Oruga se encargó de realizar la página web de Empresas Bern, constructora encargada de...

    principal
  • Comercial EPA

    “Renuevo Mi Hogar” es la campaña que ferreterías ‪#‎EPA lanza en la temporada de compras...

    2
  • Web Maison Numen

    Maison Numen es una marca que se encarga de comercializar a través de su...

    1
  • Web AXN

    El grupo de canales SPE estableció una alianza a largo plazo con Oruga para...

    A1
16

Years

5

Countries

18

Prizes

48

Employees

Prestige Worldwide Brands
are some of our clients

We maintain a strict quality control on all our projects

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NANDINA RODRIGUEZ - SONY ENTERTAINMENT TELEVISION

Guys, you just received an applause from here. Congratulations and thanks for so great job done

NANDINA RODRIGUEZ - SONY ENTERTAINMENT TELEVISION

JESSICA MACIAS - MAISON NUMEN

We felt the team very integrated with ours. We are so grateful for all the work and commitment Oruga has had with us.

JESSICA MACIAS - MAISON NUMEN

 RODY DOUZOGLOU - BACKROOM

I am glad with our new web page and grateful for so impeccable effort done

RODY DOUZOGLOU - BACKROOM

LILIANA MORALES - TETRA PAK C&C.

With Oruga, we built the company social networks from zero, and our digital platform has been growing. We are really happy with the team and its work

LILIANA MORALES - TETRA PAK C&C.

JORGE ORTIZ - GABLES WATERWAY

We are pleased with the website, it fulfills our prospects. Thank you!

JORGE ORTIZ - GABLES WATERWAY

ROBERTO SUÁREZ - FOX

I loved this piece, its look is very attractive. Excellent!

ROBERTO SUÁREZ - FOX

DARREL PÉREZ-BOLÍVAR - PASTEUR

I am highly satisfied with the service and treatment I’ve received, as well with the products developed by ORUGA. I would not hesitate to recommend Oruga as a strategic allied.

DARREL PÉREZ-BOLÍVAR - PASTEUR

ASTRID VILLALOBOS - FLOR DE CAÑA

The treatment and monitoring from the agency is excellent, the team is always helping and available for any requirement.

ASTRID VILLALOBOS - FLOR DE CAÑA

ROXANA CHACÓN - REGENCY

The treatment and work quality is excellent, what makes one feels comfortable and helped.

ROXANA CHACÓN - REGENCY

We care for every detail
in every step we make

Know the process we follow in Oruga to create create successful projects

1. Research
Where do we start from?

Every project starts with a research of its environment, the good practices, the competition, and successful cases in the local and international market.

4. Design and Development
How do we communicate it?

Once we know the environment, the audience, and the idea well, the time to give shape to it has come. For that purpose, we use the most advanced digital production and animation techniques.

2. Strategy
Who do we talk to?

To achieve an effective connection, we have to know the audience very well, clearly define the communication objectives, and choose the best way to attain it.

5. Launch
Where and when?

A good campaign launched in the wrong place or time can take the favorable results away. To think as the audience thinks is the key to find them.

3. Creation
What do we say?

A good idea is the base of a successful communication. In Oruga we promote creative spaces to give brands the bright they deserve.

6. Feedback
What was the outcome?

Every project leaves a learning. In Oruga we really pay attention to the outcomes to deepen in the good moves and work on the areas to improve.

A Look At
Successful cases

Tetra Pak, worldwide leader in carton package solutions, trusted in our Social Media department to create a strategy adapted to their communication needs in Mexico and Central America.
After learning about the company, we established content pillars with the right information for its audience to attract new followers and cultivate the loyalty of the existing ones. There are no limits for Oruga when talking about communication; we are capable of achieving it in any place of the world.

tetrapotes

Our team

  • Alejandro Réquiz

Alejandro Réquiz
CEO / Founder

We travel to the future because everything is needed yesterday.

  • Claudia Jatar

Claudia Jatar
Content Manager

A good content tells a so-good story that is shared by many.

  • Fernando Ron

Fernando Ron
Fx & Art Director

Learn the rules as a professional to be able to break them as an artist.

  • Joaquín Alegre

Joaquín Alegre
Development Chief

The best way to predict the future is to implement it.

  • Massiel Negrín

Massiel Negrín
Producer Coordinator

Your success does not only depend on your self-confidence, instead it is bound to perseverance. Bet on yourself!

  • Cristina González

Cristina González
Social Media Manager

Digital World does not sleep, it is always there to surprise us and invite us to create new proposals.

  • Gabriela Quesada

Gabriela Quesada
Panama Manager

To achieve a successful communication, it is necessary to know the client’s work style. This implies to pay more attention on what he does than what he says.

  • Eli García

Eli García
Miami Manager

The secret of a successful project is really simple. Define well its initial scope and build communication bridges with the client.

  • Pablo Osío

Pablo Osío
Creative Director

Every problem presents a new way to see a situation.

  • Aissa León

Aissa León
Peru Manager

That the passion of what you do defines every single one of your days.

Choose a job you love, and you will never have to work a day in your life

Confucio

Recent
articles and news

Read our latest blog posts

portadaweb

The #SaborQueDistingue (Flavor That Distinguishes) is in Oruga

Posted on Sep 23 2016

Sanduchef Panama and its #FlavorThatDistinguishes (#SaborQueDistingue in spanish) now are part of our portfolio. The sub-sandwich restaurants chain is growing [...]

Read more
36ca8604-410d-33ee-76a1-f81d0802ef11

We have a new “cocoon” in Lima, Peru

Posted on Sep 15 2016

On this June 17th we promised to keep conquering Latin America; that is why we are happy to announce you, [...]

Read more
screenshot-2016-09-08-at-03-05-05-1200x695

Double camera, double benefits

Posted on Sep 15 2016

On September 7th, Apple surprised everybody with the presentation of the new iPhone 7. Among the features, its dust and [...]

Read more

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