preload

WE ARE ORUGA
a creative space

where digital and audiovisual work meet

17 YEARS
creating brand value

a whole life of experiences at your service

5 COUNTRIES - 18 AWARDS
and great passion for excellence

we love processes; only thus, we achieve outcomes

A CLICK MAKES THE DIFFERENCE
dynamic websites

design + technology + content = successful user experience

ARE YOU CONNECTED?
social networks with personality

strategic management of digital communities

WE ANIMATE AND GIVE MOVEMENT
2D and 3D animation

advertising, motion graphics, and TV posts production

Oruga

Creative thinking – processes and good practices – powerful outcomes.
Oruga means caterpillar. A caterpillar is born, survives, and feeds from its environment with the purpose of becoming a butterfly. For that, it must go through an intense transformation process to the chrysalis, where the caterpillar develops all its potential. The final result is a beautiful insect, full of colors and grace, which has little to do with the initial caterpillar. In Oruga Studio we love processes and strategy. We know that good results come from a creative stage pervaded with constancy and discipline.

Our

Services

Social Networks
Chat. Interact. Sell.

A successful social network management starts from the creation of a digital brand identity that allows the generation of powerful contents for the audience.

Websites
Fast, attractive, and dynamic

Web page design and development, smart apps, digital platforms with high-end technology, design, and quality contents for a good user experience.

Digital Marketing
Be found

Be part of the latest trends and ensure efficient return on your digital investment. SEO, inbound marketing, content marketing and more.

Our Portfolio
Speaks for itself

Know the projects and pieces that distinguish us

All
89
Web
38
Digital Marketing
16
Motion Graphics
33
Production
2
  • Honeywell Motion Graphics

    For Honeywell, the renowned brand, our Animation team created a sales video in 3D...

  • MBON

    In Oruga Studio, we created the website, MBON: The Sanctuaries Project,  a subsite of...

  • Babel

    Our Web Department developed a new project for the Peruvian brand, Babel, a designing...

  • Ikira Tours Website

    Our Web Development department created the Ikira Tours website with a modern and friendly...

  • Urbanova

    Urbanova is a Peruvian company, specialized in the development and implementation of urban projects...

  • Equis Boutique

    Equis Boutique is an equestrian online store which offers the market most exclusive European...

  • sharingbox Panama

    sharingbox is a leader brand for event photo booths. Their representatives in Panama trusted...

  • Ciudad Esperanza

    Ciudad Esperanza (Hope City in English) is a work of the Ministry of Housing...

  • Laboratorio KX Medical TV Ad – Pregnancy test

    In Oruga Studio, we made a TV Ad for the new pregnancy test @testkx...

  • TVN 2017 Presales

    @tvnnoticias, is the most important TV channel in Panama. We made an animated video...

  • EPA Advertising

    “I renew my home” is the campaign that #EPA Hardware Store launches in the...

  • Domino’s Pizza AD

    Are you hungry? The Domino’s Slims are the perfect solution! In Oruga we are...

17

Years

5

Countries

18

Awards

48

Employees

Prestige Worldwide Brands
are some of our clients

We maintain a strict quality control on all our projects

fox200x100
Tetrapac-200x100
Natgeo200x100
Sony200x100
bern200x100
epa200x100
Axn200x100
tvn200x100
digitel_2014
NANDINA RODRIGUEZ - SONY ENTERTAINMENT TELEVISION

Guys, you just received an applause from here. Congratulations and thanks for so great job done

NANDINA RODRIGUEZ - SONY ENTERTAINMENT TELEVISION

JESSICA MACIAS - MAISON NUMEN

We felt the team very integrated with ours. We are so grateful for all the work and commitment Oruga has had with us.

JESSICA MACIAS - MAISON NUMEN

 RODY DOUZOGLOU - BACKROOM

I am glad with our new web page and grateful for so impeccable effort done

RODY DOUZOGLOU - BACKROOM

LILIANA MORALES - TETRA PAK C&C.

With Oruga, we built the company social networks from zero, and our digital platform has been growing. We are really happy with the team and its work

LILIANA MORALES - TETRA PAK C&C.

JORGE ORTIZ - GABLES WATERWAY

We are pleased with the website, it fulfills our prospects. Thank you!

JORGE ORTIZ - GABLES WATERWAY

FOX

I think the service from Oruga has been really efficient, continue doing it with the same professionalism and love.

FOX

DARREL PÉREZ-BOLÍVAR - PASTEUR

I am highly satisfied with the service and treatment I’ve received, as well with the products developed by ORUGA. I would not hesitate to recommend Oruga as a strategic allied.

DARREL PÉREZ-BOLÍVAR - PASTEUR

ASTRID VILLALOBOS - FLOR DE CAÑA

The treatment and monitoring from the agency is excellent, the team is always helping and available for any requirement.

ASTRID VILLALOBOS - FLOR DE CAÑA

ROXANA CHACÓN - REGENCY

The treatment and work quality is excellent, what makes one feels comfortable and helped.

ROXANA CHACÓN - REGENCY

MARIANA ATENCIO

The team is very creative and respectful. I am happy with their work so far.

MARIANA ATENCIO

SPANISH ASAP

In Oruga we found a professional team that knew how to tell us why it is convenient to follow their recommendations, based on technical reasons and the latest trends in web design.

SPANISH ASAP

We care for every detail
in every step we make

Know the process we follow in Oruga to create create successful projects

1. Research
Where do we start from?

Every project starts with a research of its environment, the good practices, the competition, and successful cases in the local and international market.

4. Design and Development
How do we communicate it?

Once we know the environment, the audience, and the idea well, the time to give shape to it has come. For that purpose, we use the most advanced digital production and animation techniques.

2. Strategy
Who do we talk to?

To achieve an effective connection, we have to know the audience very well, clearly define the communication objectives, and choose the best way to attain it.

5. Launch
Where and when?

A good campaign launched in the wrong place or time can take the favorable results away. To think as the audience thinks is the key to find them.

3. Creation
What do we say?

A good idea is the base of a successful communication. In Oruga we promote creative spaces to give brands the bright they deserve.

6. Feedback
What was the outcome?

Every project leaves a learning. In Oruga we really pay attention to the outcomes to deepen in the good moves and work on the areas to improve.

A Look At
Successful cases

Did you know water takes up 55% of human weight? With no doubt, it is an
essential element for the body! Honeywell knows that, and for that reason our Animation team created a 3D modeling video for its water purifiers line, in which their advantages and how their antibacterial technology works are explained. Refreshing!

Honeywell is an American company, which produces a variety of consumer goods, engineering services, and aerospace systems for a wide range of clients. In addition, they have a range of house water filters and purifiers, for which we developed a website with product information and catalog. A complete work from the best team!

Our team

  • Alejandro Réquiz

Alejandro Réquiz
CEO / Founder

We travel to the future because everything is needed yesterday.

  • Myrlene Matheus

Myrlene Matheus
Content Manager

A good content tells a so-good story that is shared by many.

  • Estefania Arzola

Estefania Arzola
Motion Graphic Coordinator

Learn the rules as a professional to be able to break them as an artist.

  • Joaquín Alegre

Joaquín Alegre
Development Chief

The best way to predict the future is to implement it.

  • Jonathan De Carvalho

Jonathan De Carvalho
Digital Marketing Coordinator

Digital World does not sleep, it is always there to surprise us and invite us to create new proposals.

  • Dulce Katz

Dulce Katz
Creative Director

Every problem presents a new way to see a situation.

  • Gabriela Quesada

Gabriela Quesada
Panama Manager

To achieve a successful communication, it is necessary to know the client’s work style. This implies to pay more attention on what he does than what he says.

  • Eli García

Eli García
Miami Manager

The secret of a successful project is really simple. Define well its initial scope and build communication bridges with the client.

  • Aissa León

Aissa León
Peru Manager

That the passion of what you do defines every single one of your days.

Be up to date with the latest
trends in marketing

Recent
articles and news

Read our latest blog posts

B2B Marketing is in turn

Posted on Dec 08 2017

We already talked about Business-to-Consumer (B2C) Marketing, and we explained to you the business models that are developed in it. [...]

Read more

Facebook stories: another window for your day-to-day

Posted on Dec 08 2017

When Instagram added stories to its platform, we made our opinion clear. We were optimistic about Snapchat; but even it [...]

Read more

How effective are Social Networks for your brand?

Posted on Dec 07 2017

Announcing your brand through Social Networks is a must to achieve the success of your business. If you doubt about [...]

Read more

Send your comments

and we will serve you with pleasure



This post is also available in: Spanish